EMail Marketing
What Is Email?
Emails are a very efficient way to communicate with prospects and current customers. Sending a quick electronic mail instead of calling provides more flexibility. For example, an email can be replied to while in a meeting. The same can’t be said for having to take a phone call.
Email Marketing And Courier Franchises
Business to business marketers say that new product and feature announcement marketing emails have the highest click-through rates.
With the constant changes in the courier industry, there are always updates that need to be communicated quickly and efficiently to future, but also existing customers. Email marketing is the perfect way to do so. Instead of informing every person at a time, you can simply add them to a list and send all of them the same information at the same time.
Updates about the industry and your services are perfect for a marketing email list. Not only does it put you in the position of an industry expert, but it also reminds your customers of your services and makes them more likely to ship with you again.
Importance Of Email Communication With Customers For Courier Franchises
The tone of voice of a business email should be somewhere between a letter and a text message. Not quite as formal as a letter, but not excessively casual. The most important rules to follow when working with email marketing are:
Use a direct subject line
A direct subject line lets the receiver know what concern exactly you're addressing. There are no bad surprises.
Be careful with humour
Especially in emails, the line between fun and unknowingly offending someone is very thin. Crucial for a joke to work are facial expressions and tone of voice. Since they aren’t in an email, they can quickly be taken the wrong way.
Reply promptly
There aren’t many industries that are as time-sensitive as the courier industry. If the customer has a problem and emails you about it, they need your help now, not in three days when it’s already too late. A late resolution of a problem can have critical consequences for your customer which is why you should support them as quick as possible.
Be professional
Your audience as a courier delivery franchise is businesses. Greetings like “hey there” will make you seem unprofessional and could cost you, customers. Even if you have had a customer for some time now, writing unprofessional emails can quickly take away the “courier expert” status that you built and can make you look inexperienced or even immature.
Branding And Emails
Increase your credibility by giving your emails a brand. You don’t need to pay for expensive email marketing software. A simple branded email footer alone has a massive impact on your trustworthiness and professionalism. Having an email signature:
Makes you and your business look more professional.
Make it easier for people to contact you.
And it makes your logo and brand recognisable.
Summary
Your business is solving a customer's problem. By doing proper research in advance, you can mention the specific ways your business solves these problems straight away. Give the customer the feeling that you provide the service they've been looking for without even knowing. Doing your research allows you to ensure the information you give to your customers is important to them, and you provide them with more critical information.
Case Studies
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