Email Marketing

Steve Brock and Russ Thornton

We started our World Options franchise three years ago having worked as sales professionals previously. In that time we have built up a good customer base and the business is going really well. The company has continued to improve the online shipping portal which is brilliant for our customers. For

Matthew Mansfield

I was a university graduate who didn’t want to do the typical thing of starting a 9-5 job working for someone else with little reward. I had some experience in sales and realised I’d like the opportunity to build my own business. But being young and new to working life

Simon Douglas

I became a World Options franchisee in 2014. Having previously worked in the courier industry, I knew exactly what I was looking for. I decided that World Options had the best franchise offering for me as a business professional and I was right, because the rest, as they say, is

Catherine Turner

I started my World Options franchise in 2012 with no experience and a background in illustration. I remember being petrified the first time I picked up the phone to talk to a client. It was fine though and the more I did it the more I got used to it.

David Strong And Paul Egan

I worked as a courier with a global carrier company for 6 years and I really enjoyed the work. During that time, I gained a deep understanding and interest in logistics and the shipping industry. I looked into starting a business by joining a franchise and thought, using the logistics

Gary Cross

My early career was as a gymnast and then as an acrobat, which I enjoyed immensely. I moved into acting and had a successful career for 20 years, securing roles on television and on stage. But around four years ago, I started looking for a more steady job and something

Izabela and John Drake

We started our World Options franchise over three years ago and it’s been a brilliant experience. For us, as a couple, it gives us the flexibility to enjoy the lifestyle that we are used to but still build a good business. We work as a team looking after our business

Email Marketing And Courier Franchises

Business to business marketers say that new product and feature announcement marketing emails have the highest click-through rates.

With the constant changes in the courier industry, there are always updates that need to be communicated quickly and efficiently to future, but also existing customers. Email marketing is the perfect way to do so. Instead of informing every person at a time, you can simply add them to a list and send all of them the same information at the same time.

Updates about the industry and your services are perfect for a marketing email list. Not only does it put you in the position of an industry expert, but it also reminds your customers of your services and makes them more likely to ship with you again.

Branding And Emails

Increase your credibility by giving your emails a brand. You don’t need to pay for expensive email marketing software. A simple branded email footer alone has a massive impact on your trustworthiness and professionalism. Having an email signature:

Makes you and your business look more professional.
Make it easier for people to contact you.
And it makes your logo and brand recognisable.

Summary

Your business is solving a customer’s problem. By doing proper research in advance, you can mention the specific ways your business solves these problems straight away. Give the customer the feeling that you provide the service they’ve been looking for without even knowing. Doing your research allows you to ensure the information you give to your customers is important to them, and you provide them with more critical information.