How Wallace Sewell Streamlined International Shipping with World Options
When your textiles are sold in 400+ shops across 25 countries, every order tests your logistics setup.
That’s precisely what British design studio Wallace Sewell faced. Known for their vibrant, geometric fabrics and handwoven scarves, they had the ecommerce traffic, the reputation, and the retail network. What didn’t they have? A smooth, scalable way to manage international shipping at volume.
Instead of hiring a dedicated logistics team, they found a different solution: World Options.
From Manual Processes to Portal Automation
Before 2023, Wallace Sewell’s small team juggled multiple courier accounts, printed labels by hand, and filled out customs documents manually. That worked—until demand ramped up.
They started working with World Options franchisee Robby Abuaita, based in Coleshill. Initially, it was about gaining access to better courier rates from major carriers like DHL, FedEx, UPS, and TNT. But the real value came from the next step: integrating the World Options shipping portal directly into their e-commerce website.
Now, when a customer places an order online, everything syncs automatically:
The order details go straight into the portal.
The system selects the best courier service based on price, speed, and destination.
Labels and customs forms are generated instantly.
Shipping that used to take hours each week now happens in the background.
The benefits go beyond efficiency:
Fewer delays at customs thanks to pre-checked documentation
More visibility for customers with international tracking
Faster fulfilment and reduced admin workload for the team
And for a brand built on handcrafted detail and high-end quality, those last-mile delivery touches really matter.
Why This Matters for Franchisees
For World Options franchisees, this case shows how ongoing service can evolve into high-value integration.
When Robby first connected with Wallace Sewell, it wasn’t about selling software. It was about understanding their problems and offering a solution that scaled with them. That’s the strength of the World Options model: franchisees aren’t just account managers. They’re strategic logistics partners.
And for those running ecommerce businesses? This shows what’s possible when you have the proper shipping support. You don’t need a warehouse. You just need tools that work.
As more SMES embrace international e-commerce, the pressure on fulfilment systems will only grow. Brands like Wallace Sewell need reliable shipping as much as great design.
And that’s precisely where World Options fits in—helping small teams ship like global companies, through a franchise model built on technology, trust, and long-term value.
Want to Learn More?
If you're looking to start your own business helping companies like Wallace Sewell streamline their logistics, download the World Options Franchise Prospectus or contact our franchise development team.
Let us show you how to build a business that delivers real results.
