Marketing | World Options Franchising

Steve Brock and Russ Thornton

We started our World Options franchise three years ago having worked as sales professionals previously. In that time we have built up a good customer base and the business is going really well. The company has continued to improve the online shipping portal which is brilliant for our customers. For

Matthew Mansfield

I was a university graduate who didn’t want to do the typical thing of starting a 9-5 job working for someone else with little reward. I had some experience in sales and realised I’d like the opportunity to build my own business. But being young and new to working life

Simon Douglas

I became a World Options franchisee in 2014. Having previously worked in the courier industry, I knew exactly what I was looking for. I decided that World Options had the best franchise offering for me as a business professional and I was right, because the rest, as they say, is

Catherine Turner

I started my World Options franchise in 2012 with no experience and a background in illustration. I remember being petrified the first time I picked up the phone to talk to a client. It was fine though and the more I did it the more I got used to it.

David Strong And Paul Egan

I worked as a courier with a global carrier company for 6 years and I really enjoyed the work. During that time, I gained a deep understanding and interest in logistics and the shipping industry. I looked into starting a business by joining a franchise and thought, using the logistics

Gary Cross

My early career was as a gymnast and then as an acrobat, which I enjoyed immensely. I moved into acting and had a successful career for 20 years, securing roles on television and on stage. But around four years ago, I started looking for a more steady job and something

Izabela and John Drake

We started our World Options franchise over three years ago and it’s been a brilliant experience. For us, as a couple, it gives us the flexibility to enjoy the lifestyle that we are used to but still build a good business. We work as a team looking after our business

The Importance Of Leveraging A Trusted Brand In The Courier Industry

A well-known brand can establish trust in the minds of customers as they will be familiar with the brand name and be aware of what the company sells, its reputation, and what they stand for.

From the list above, several logistics companies with brand names are known the world over.

UPS is known for its distinctive brown colour scheme, their Brown vans go by the moniker the ‘big brown machine.’ And their sponsorship of the Ferrari Formula One team and Golf.

FedEx is known for having revolutionised next day letter deliveries, sponsoring the UEFA champions league, Tennis tournaments and for producing hilarious adverts.

DHL is known for its sponsorships in Formula One, Moto GP, Manchester United and its distinctive yellow scheme.

Brand Elements

Brands usually contain the following elements, name, logo, tagline, graphics, shapes, and colours. Below is an example of the main elements of World Options brand identity.

Name: World Options

Logo Description: A spinning globe balancing on a ship anchor

Tagline: Be Global

Colour: Deep blue, light blue, white, grey and pink

Brand Awareness And Turning Prospects Into Customers

As seen from the examples above, companies with brand name recognition either via liveries, sponsorships and advertising possess the advantage of connecting instantly with potential customers, as the barrier of unfamiliarity does not exist.

Potential customers are more likely to purchase services from companies they are familiar with.

Brand Power And The Courier Industry

Businesses shipping items in the UK and to destinations abroad will be aware that they need to deal with delays and problems at some point. And for a company that ships regularly, brand familiarity and choosing a company that they know and whose services they are familiar with can go a long way toward converting a business into a customer.

The Power Of The World Options Brand

An example of demonstrating the power of a brand is World Options. For over 20 years, World Options has been a market leader in courier services, making available package delivery services from leading couriers. These couriers include UPS, DHL, FedEx, TNT, Evri, Palletways, ExFreight, etc.

And since 2012, World Options has also been on the leading courier delivery franchise networks in the UK and the US, Australia, Netherlands and Belgium.

For a startup courier delivery franchise, using an established brand name like World Options can be a significant advantage in building a business. Using a known brand name can build authority, trust and a positive reputation.

A business might not purchase services from a franchise if they were to know that the shipping services they are buying come from a startup, that may have been only operating for several weeks. By hanging onto the coattails of a well-known brand, a new business can establish instant trust and credibility and make the business appear to be bigger than it actually is.

The franchisor provides the business with a standardised product or service. Franchising allows
companies to offer their products or services more efficiently through economies of scale.