Steve Brock and Russ Thornton

We started our World Options franchise three years ago having worked as sales professionals previously. In that time we have built up a good customer base and the business is going really well. The company has continued to improve the online shipping portal which is brilliant for our customers. For

Matthew Mansfield

I was a university graduate who didn’t want to do the typical thing of starting a 9-5 job working for someone else with little reward. I had some experience in sales and realised I’d like the opportunity to build my own business. But being young and new to working life

Simon Douglas

I became a World Options franchisee in 2014. Having previously worked in the courier industry, I knew exactly what I was looking for. I decided that World Options had the best franchise offering for me as a business professional and I was right, because the rest, as they say, is

Catherine Turner

I started my World Options franchise in 2012 with no experience and a background in illustration. I remember being petrified the first time I picked up the phone to talk to a client. It was fine though and the more I did it the more I got used to it.

David Strong And Paul Egan

I worked as a courier with a global carrier company for 6 years and I really enjoyed the work. During that time, I gained a deep understanding and interest in logistics and the shipping industry. I looked into starting a business by joining a franchise and thought, using the logistics

Gary Cross

My early career was as a gymnast and then as an acrobat, which I enjoyed immensely. I moved into acting and had a successful career for 20 years, securing roles on television and on stage. But around four years ago, I started looking for a more steady job and something

Izabela and John Drake

We started our World Options franchise over three years ago and it’s been a brilliant experience. For us, as a couple, it gives us the flexibility to enjoy the lifestyle that we are used to but still build a good business. We work as a team looking after our business

World Options New Branding

22/01/2026

shahzad.akram

Today, World Options is proud to unveil more than just a new look. We are launching a transformed brand positioning that signals a new era of growth. For entrepreneurs looking to break into the multi-billion-pound logistics industry, our rebrand is a powerful signal: we are built for the future, powered by people, and ready to scale.

As part of the global Fortidia Group, this rebrand aligns our innovative spirit with our massive global reach. If you’ve been looking for a sign to start your own business journey, this is it.

More Than a Logo: A Brand Positioned for Growth

Our new look reflects our core mission: Powering businesses globally through real people who care. For a franchise partner, this rebrand provides you with a more sophisticated, tech-forward, and authoritative identity to take to market.

Here is how our new brand pillars directly benefit your franchise journey:

1. A Model with No Boundaries

Our rebrand emphasises our asset-light, scalable model. We’ve stripped away the traditional barriers to business ownership.

No Territory Restrictions: You aren’t limited to a local postcode. Our brand enables you to prospect across all 6+ million UK SMEs, giving you a truly national (and global) playground.

Flexibility by Design: Because our model is asset-light, you focus on the growth, while our centralised support handles the heavy lifting.

2. The Power of “Tech-Driven”

A key part of our rebrand is our commitment to being Tech-Driven. As a partner, you’ll harness a state-of-the-art portal that ensures visibility and efficiency.

The Competitive Edge: Provide your customers with a multi-carrier service portfolio and automated reporting tools that make you indispensable to their supply chain.

Continuous Investment: We are staying at the forefront of the marketplace so you don’t have to worry about your technology becoming obsolete.

3. Strength in Partnerships

Our new identity is rooted in being Stronger Together. You aren’t just a “franchisee”; you are part of a global network present in 57 countries.

Global Credibility: Leverage 30 years of expertise and the reputation of a group serving over 850,000 customers.

Expert Support: You are backed by a dedicated UK support team that acts as your advocate, allowing you to focus on building commercial relationships rather than chasing labels.

Support That Empowers

While our brand design has evolved, our commitment to your success is stronger than ever. We don’t just hand you a brand; we teach you how to build it.
12-Week Intensive Training: A structured launchpad for your new business.

Year-Long Mentorship: Guidance through your first full year of growth.

24/7 Access: Our training portal ensures you and your team are always ahead of the curve.

Join the Evolution

At World Options, we believe in the best attracting the best. Our rebrand is a call to action for high-calibre entrepreneurs who want to be part of a united network with a shared ambition: to simplify shipping and elevate service levels globally.

The brand is new. The opportunity is limitless. Are you ready to be a part of it?

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