{"id":3006,"date":"2025-06-19T18:47:19","date_gmt":"2025-06-19T18:47:19","guid":{"rendered":"https:\/\/worldoptions-franchise.siteproofs.com\/?p=3006"},"modified":"2025-12-12T10:36:03","modified_gmt":"2025-12-12T10:36:03","slug":"unveiling-fortidia-mbe-worldwide-groups-new-identity-2","status":"publish","type":"post","link":"https:\/\/franchise.worldoptions.com\/uk\/news\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/","title":{"rendered":"Unveiling Fortidia: MBE Worldwide Group\u2019s New Identity"},"content":{"rendered":"
\n
\n
\n

The Group\u2019s family of brands, offering e-commerce, fulfilment, shipping, marketing and print solutions, is renewing its global branding to fully align its positioning as a Global Commerce Platform.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\"\"<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

MBE Worldwide – a privately held multinational company headquartered in Italy and operating globally – changes its Group brand identity to Fortidia<\/strong><\/a>, and consolidates its international positioning in the e-commerce, fulfilment, shipping, marketing and print sectors, addressing the market with a brand that fully encapsulates the essence of the Group\u2019s capabilities and aspirations.<\/p>\n

Fortidia is the new home for the Group\u2019s brands: PrestaShop, Mail Boxes Etc., PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and Spedingo.<\/p>\n

All Fortidia brands are united by a shared vision: to\u00a0multiply opportunities for businesses and consumers<\/strong>, thus supporting those customers in achieving their ambitious goals.<\/p>\n

“We are at a pivotal moment in the life of our Group. As we continue to grow and expand, we felt the need to define a Group branding that better represents our common mission and aspirations,”\u00a0<\/em>says\u00a0Paolo Fiorelli, Chairman and CEO of Fortidia.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\"\"<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

The Group started in 1993 when the Fiorelli family commenced operations in shipping and fulfilment in Italy under the Mail Boxes Etc. brand. In more than three decades since, the Group has expanded strategically into additional areas including e-commerce, digital solutions, and marketing and print, emerging as a leading platform for global commerce for SMBs and consumers. In 2023, the combination of its physical platform -including 3,200 Business Solutions Centres in 60 countries – with its PrestaShop e commerce platform served 1.1 mln business customers worldwide generating \u20ac1.4 bln (US$1.5 bln) of System-wide Gross Revenue and \u20ac22 bln (US$23.8 bln) of Gross Merchandise Value.<\/p>\n

Reflecting these foundations, Fortidia is not just a new identity, but rather, an embodiment of the current and future vision of the Group. The name derives from the Latin expression “Fortis Idea,” symbolising a combination of strength, courage, and reliability, along with reflecting the Group\u2019s belief in the ability of people to make a difference and sustain continuous growth over time.<\/p>\n

“The new branding reflects our unwavering commitment to helping businesses and consumers multiply opportunities thus accomplishing their ambitious objectives. Our strength, resilience, and daily dedication to customers\u2019 growth are symbolized by this powerful name,” <\/em>Fiorelli concludes, emphasizing how “this is reflected in Fortidia\u2019s purpose<\/em>: Empowering People locally to Power Business globally<\/em><\/strong>.”<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Group\u2019s family of brands, offering e-commerce, fulfilment, shipping, marketing and print solutions, is renewing its global branding to fully align its positioning as a Global Commerce Platform. MBE Worldwide – a privately held multinational company headquartered in Italy and operating globally – changes its Group brand identity to Fortidia, and consolidates its international positioning […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3006","post","type-post","status-publish","format-standard","hentry","category-resources"],"acf":[],"yoast_head":"\nMBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity<\/title>\n<meta name=\"description\" content=\"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity\" \/>\n<meta property=\"og:description\" content=\"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\" \/>\n<meta property=\"og:site_name\" content=\"World Options Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T18:47:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T10:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"shahzad.akram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shahzad.akram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\"},\"author\":{\"name\":\"shahzad.akram\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17\"},\"headline\":\"Unveiling Fortidia: MBE Worldwide Group\u2019s New Identity\",\"datePublished\":\"2025-06-19T18:47:19+00:00\",\"dateModified\":\"2025-12-12T10:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257-300x129.gif\",\"articleSection\":[\"Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\",\"url\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\",\"name\":\"MBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity\",\"isPartOf\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257-300x129.gif\",\"datePublished\":\"2025-06-19T18:47:19+00:00\",\"dateModified\":\"2025-12-12T10:36:03+00:00\",\"author\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17\"},\"description\":\"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options\",\"breadcrumb\":{\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage\",\"url\":\"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif\",\"contentUrl\":\"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif\",\"width\":800,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/franchise.worldoptions.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unveiling Fortidia: MBE Worldwide Group\u2019s New Identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#website\",\"url\":\"https:\/\/franchise.worldoptions.com\/uk\/\",\"name\":\"World Options Franchise\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franchise.worldoptions.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17\",\"name\":\"shahzad.akram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6003ae2ae38dc8d89d1dd29a11e45de914f3d0dbe4238db701a5a0b586c5c117?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6003ae2ae38dc8d89d1dd29a11e45de914f3d0dbe4238db701a5a0b586c5c117?s=96&d=mm&r=g\",\"caption\":\"shahzad.akram\"},\"url\":\"https:\/\/franchise.worldoptions.com\/uk\/author\/shahzad-akram\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity","description":"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/","og_locale":"en_US","og_type":"article","og_title":"MBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity","og_description":"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options","og_url":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/","og_site_name":"World Options Franchise","article_published_time":"2025-06-19T18:47:19+00:00","article_modified_time":"2025-12-12T10:36:03+00:00","og_image":[{"width":800,"height":343,"url":"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif","type":"image\/gif"}],"author":"shahzad.akram","twitter_card":"summary_large_image","twitter_misc":{"Written by":"shahzad.akram","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#article","isPartOf":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/"},"author":{"name":"shahzad.akram","@id":"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17"},"headline":"Unveiling Fortidia: MBE Worldwide Group\u2019s New Identity","datePublished":"2025-06-19T18:47:19+00:00","dateModified":"2025-12-12T10:36:03+00:00","mainEntityOfPage":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage"},"thumbnailUrl":"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257-300x129.gif","articleSection":["Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/","url":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/","name":"MBE Worldwide Changes Name To Fortidia \u00e2\u20ac\u201d World Options | Courier Franchise Opportunity","isPartOf":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage"},"image":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage"},"thumbnailUrl":"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257-300x129.gif","datePublished":"2025-06-19T18:47:19+00:00","dateModified":"2025-12-12T10:36:03+00:00","author":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17"},"description":"Learn about the new name and brand identity for MBE Worldwide, the parent company of World Options","breadcrumb":{"@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#primaryimage","url":"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif","contentUrl":"https:\/\/franchise.worldoptions.com\/uk\/wp-content\/uploads\/2025\/06\/transition_2_w600_h257.gif","width":800,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/franchise.worldoptions.com\/uk\/unveiling-fortidia-mbe-worldwide-groups-new-identity-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franchise.worldoptions.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Unveiling Fortidia: MBE Worldwide Group\u2019s New Identity"}]},{"@type":"WebSite","@id":"https:\/\/franchise.worldoptions.com\/uk\/#website","url":"https:\/\/franchise.worldoptions.com\/uk\/","name":"World Options Franchise","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchise.worldoptions.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/d2530737051a4d4dc0edc7e18643ee17","name":"shahzad.akram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchise.worldoptions.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6003ae2ae38dc8d89d1dd29a11e45de914f3d0dbe4238db701a5a0b586c5c117?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6003ae2ae38dc8d89d1dd29a11e45de914f3d0dbe4238db701a5a0b586c5c117?s=96&d=mm&r=g","caption":"shahzad.akram"},"url":"https:\/\/franchise.worldoptions.com\/uk\/author\/shahzad-akram\/"}]}},"_links":{"self":[{"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":2,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/3006\/revisions"}],"predecessor-version":[{"id":3629,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/3006\/revisions\/3629"}],"wp:attachment":[{"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/categories?post=3006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franchise.worldoptions.com\/uk\/wp-json\/wp\/v2\/tags?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}