Buying a franchise means that you start a business with a proven and successful business model that has been tried and tested for years. Thus, owning a franchise carries far less risk than starting a business from the ground up.

Fewer than 1% of franchisees close per year due to commercial failure.

Despite this, research should be conducted to ensure the franchise you are buying is the right fit for your abilities and circumstances.

We’ve highlighted the key areas to consider when you are on your journey towards buying a franchise.

1. Franchise Disclosure Documents

Franchisors provide Franchise Disclosure Documents (FDD’s) containing information on how the franchise works, the benefits of their model, and how much a franchise would cost. With this information, you are able to review what is being offered.

2. Conducting Research

Once you have digested the information inside the FDD, it’s time to delve further in and carry out research into buying a franchise. You could create a checklist with the following questions:

  • Checking testimonials on the web from current franchisees.

  • If the franchise is a member of the International Franchise Association.

  • The level of competition in the marketplace for the services or products that will be offered, both at the franchise level and the customer level.

  • Ensure you have the following information from the franchise:

    • How long have they been franchising for?

    • How many franchises have they got?

    • Do they have an International franchise network?

    • How do they differ from other franchisors within the industry?

    • What initial training and ongoing development do they provide as part of the franchise fee?

    • Do they provide support to industry best practices for sales and customer service?

    • What other charges are there outside of the franchise fee?

    • What is included within their marketing support?

3. ROI On Your Investment

The ultimate question is whether buying a franchise will be worthwhile financially. For this, you need to know the costs, franchisee average income figures, and projections on what you can achieve. Once you have the initial franchise fees and ongoing costs, such as royalties that will be incurred after purchasing, you can forecast your monthly gross margin to see if this is in line with what you are looking to achieve.

This is a simple way of determining what you are more than likely able to achieve, whilst providing some thought around how you could exceed these figures with your experience or knowledge.

Be open with the franchisor on these figures; they’ll soon let you know if you have forgotten about something or why your figures may be unrealistic. One of the values a franchisor must demonstrate is that they provide accurate figures and are ethical throughout their recruitment.

4. Visiting the Franchise HQ

Make sure to visit the franchisor’s headquarters, as this will give you the opportunity to see their internal operations and potentially ask questions to their employees. This allows you to get a real feel for how the company operates, whether the employees are as driven as the franchisor, and if they appear to be the dynamic and fast-moving franchise that they claim to be.

Some of the bigger and more established franchisors may offer you the chance to attend a conference, where you can meet franchisees face to face and get direct feedback from them.

5. Do Your Due Diligence

Buying a franchise is a decision that should not be taken in haste. Take time to conduct research by looking into the franchise and its business model. Be clear and honest about whether buying a franchise will be a worthwhile effort. When you have gathered all possible information and sought available advice, make the decision that’s right for you.