Lead Magnets are long-form resources that potential customers get in exchange for customer data. It can include ebooks, podcasts, whitepapers, resource libraries, checklists, webinars, and much more. Creating a lead magnet can take a lot of effort and time, but with a call to action, a landing page, a thank you page, and a kickback email, you can ensure to get the most out of it.

Influencers are online personalities that are trusted by their big following. Depending on their reach and niche, the price can vary from a couple of pounds to thousands. If you find the right Influencer for your services, your business will be seen by thousands of potential customers that haven't heard about your services before. Finding the right Influencer is critical for a successful Influencer marketing campaign.

Email marketing is one of the most cost-effective ways to generate leads. It describes the process of targeting several potential customers simultaneously via email.

To make your email campaign as successful as possible, consider adding graphic elements and personalization and keep the information short and easily digestible. One of the cons of email marketing is that you already need to have your client's information, like name and email address. Email address finder tools can help find the perfect leads.

Webinars require a lot of effort but are simultaneously a great free way of generating leads. But it will only be successful if you promote it to the right leads. Sending out invitations via mail or regularly reminding your social media followers can help grow the number of participants. If you additionally offer your webinar on demand, you can use it as a lead magnet and get people to sign up before being able to view it.

Newsletters are a regular email marketing form that informs customers about the latest updates. They subtly remind potential customers and even existing leads about your services. It helps raise the amount of business you are getting from existing customers and prove your knowledge and industry expertise to potential new customers.  

Quizzes are a great way to determine if the lead is a high-value lead while simultaneously informing them about your services. Quiz them about their shipping needs and frustrations and provide a solution with your service at the end. The more you know about your potential customer, the more you can tailor the sales process to their needs.

Podcasts are another great way to let potential customers find you instead of only targeting existing customers. When creating a Podcast, keep your target group in mind and discuss their specific pain points. Don't forget to end on a call to action to remind your listeners who is helping them with their shipping issues.

Infographics are another great lead magnet that has your lead sign up to view or download the document, but they are also great for social media engagement. In fact: infographics can triple your social media engagement and increase site traffic by 12%. 

Case Studies utilize the power of referral to gain new customers. It is free and provides more information to your lead about why they should use your services. It acts as proof of success and outlines your services service from the perspective of a customer.

Free Trials are most important for subscription services and high-tech utensils. The World Options portal is free for every customer; therefore, no free trial is necessary. However, making this clear to the customer is another excellent way of gaining new customers.