Business Model
What can you expect as a World Options Franchise Owner?
As a World Options franchise owner, you will benefit from market-leading support and training opportunities, designed to provide you with the tools necessary to help your franchise grow.
From the moment you come on board, you will benefit from our leading in-house support and training opportunities available to all our franchise owners — meaning that you will always have the tools and resources you need to be successful, whatever your level of experience.
At World Options, we believe that our franchise owners should always be rewarded for their hard work and dedication. That is why all of our franchisees benefit from uncapped earnings and the ability to draw customers from anywhere across the UK. This means you have endless potential to reach people in multiple locations and aren’t restricted like with some franchise opportunities.
Don’t just take our word for it, find out what franchise owner, Simon Douglas has to say about his experience with World Options.
How does a World Options Franchise work?
World Options is committed to simplifying the shipping process and helping our customers take back control of their shipping and logistical requirements.
As a World Options franchise owner, you will be responsible for promoting our innovative online portal and the many ways we can help online sellers streamline their shipping processes, no matter what e-commerce platform they use.
Our simple franchise model means that you can get started with nothing more than a laptop and a phone — allowing you to grow your business from anywhere — making World Options a great choice for those looking to set up a new office or flexible work-from-home franchise.
If you want to know more about how a World Options franchise works, check out our informative overview here.
Why choose World Options?
With the huge growth of e-commerce businesses, the shipping and logistics sector continues to go from strength to strength. As a World Options franchise owner, you will be at the heart of this innovative and growing sector, working closely with organisations looking to take back control of their shipping needs.
Our transparent price structure means there are no hidden costs. Once you have invested in your World Options franchise you will be ready to get started - with nothing more than a laptop and phone.
Unlike other franchise opportunities, World Options wants to make it as easy as possible to expand your customer base and grow your business. That is why all our franchise owners benefit from a non-exclusive franchise — meaning there are no geographical restrictions on where your customers can be based.
In an ever more connected world, this allows our franchise owners to work flexibly to create a wide and diverse customer base — drawing on their entire network.
The Importance Of Good Courier Rates For Businesses
Having competitive rates is one of the main drivers for getting new customers as a courier franchise. Especially small businesses often aren't in the position yet to get bulk rates from couriers, even though they are the ones that would benefit the most.
Thanks to bulk buying, World Options can provide these small businesses with the reduced rates they wouldn't get otherwise. The more money small businesses save on shipping, the more they can invest in growing their businesses.
Selling Techniques
When Selling Courier Shipping Opportunities To Businesses
When selling courier shipping opportunities to SMEs, listening to your customer and providing the solutions they are looking for is essential.
Avoiding Marketing Speak And Being Genuine
While you should speak about the portal passionately, it is important not to drift into a blatant sales pitch. Having phrases sound like a TV advertisement will make the potential customer switch off.
Instead, have a conversation with your customer. Ask questions and provide more information about your services in the answer. You aren't only selling the product. You are also selling your service and your support. The more your customers feel understood, the better.
Gate-Keepers And Decision Makers In A Business
When selling shipping opportunities, ensure you pitch them to the right person. A warehouse operator might know best what they need, but the managing director has the last word and will be the one deciding.
The best is to include both parties at one stage of the sale. This way, you get information from the person who will use the portal regarding the company's requirements and the sign-off from the decision-maker in one.
How To Retain Business Shipping Customers
The better the service, the more loyal your customers will be. By checking in on your customer regularly, answering their calls and emails promptly, and handling any errors that might occur professionally, you won't only have a recurring business but also brand ambassadors on your side.
Cross-Selling And Referrals
Like our franchise network, small businesses are connected. When you find a loyal customer, chances are, they know another business that can use World Options' support. You could ask your customers directly or look at their LinkedIn profile to see what other connections this business has that might be worth pursuing next.
Summary
Every business has different shipping needs. Finding your niche and going after a specific category of business often helps to concentrate your sales and support efforts on specific portal features and shipping services, rather than the entirety of the logistics industry.
While a Bookshop and a Mechanic have different priorities in their shipment, the two bookshops have probably similar needs. Regardless of what customer base you want to target, the World Options portal has a feature that benefits them.
Case Studies
Ready to Get Started?
It could not be easier to start your journey with World Options.